
Inspired by deep-rooted humanist values, Rowenta has grown steadily, expanding around the world to attain the position of global leader in its sector today. Throughout its history Rowenta has remained loyal to its principles of professionalism, innovation, team spirit and equity.
A pioneer in sharing business results with its employees and effective corporate governance, Rowenta plays an active and responsible role in community efforts to safeguard the environment.
While it continues to build strong market positions and contribute to the quality of life of consumers, it respects the interests of individuals and civil society. Today its time-honored values of commitment and realism are clear for all to see.
Our long-term strategy calls for a balanced approach to business, which takes into account ethical, economic, corporate, social and environmental factors. With its long and rich experience in realistic projects, Rowenta has steadily built structures and procedures to coordinate, guide and motivate its local teams in a collective effort that mobilizes every employee.
In 2007, we are proud to announce our continued partnership with BCRF. Rowenta commits to donate 100% of profits of the sale of our specially designed pink iron and pink ironing board cover to this remarkable organization in order to contribute to an effort that is making a difference in lives worldwide. This commitment is made possible through the devotion and support from employees and trade partners as well as our outstanding business partners.